https://www.ginarmcdonald.com/contact daily 0.75 2021-01-20 https://www.ginarmcdonald.com/home daily 1.0 2025-01-02 https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603488587180-AWBTAS389ADYQ9YQ5K2Y/LightArt+Website Home LightArt Website Redesign https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603488570524-G1COY5XRYNV80GCWZ5EM/Scritch Home Scritch Mobile App https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603488553341-1WJRDDLRKWWPTX6M7SAV/Pagliacci Home Pagliacci Pizza Mobile App https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603491247981-I4ES9BSARS5UEVVQDADC/KUOW+Website+Cover.jpg Home KUOW Website Redesign https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603313556077-DSV8M1WRDDS7E68TZ63K/SelfCollect+Logo.png Home https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/71da2e29-8e0b-435c-9766-e1fb4f1a8e6b/Starbucks%2BLogo.png Home https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603313569259-SG4287K5SN9JKKVIWCG4/HPPI+Logo.png Home https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603313257102-NZQ304OLDZWX1Q2JKJZ4/Fred+Hutch+Logo.png Home https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603313622534-AEI2W5ZR19MP1FL58JEZ/LightArt+Logo.png Home https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603313599177-FW0PKALKNDICGP6NN32K/Polk+Logo.png Home https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603313611489-WKHP06QCS1GG31F3V2IA/D+Tech+Logo.png Home https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603313243343-Q47E50T2UMS51ZUCMRNZ/Pagliacci+Logo.png Home https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603313586114-Z5F7OHDIGXUL5NILJ21Y/KUOW+Logo.png Home https://www.ginarmcdonald.com/about daily 0.75 2021-10-18 https://www.ginarmcdonald.com/lets-talk-confirm daily 0.75 2020-11-12 https://www.ginarmcdonald.com/work daily 0.75 2020-11-09 https://www.ginarmcdonald.com/work/formidable monthly 0.5 2020-11-10 https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604954777449-BRW8VJSFAWHTIMAYUADV/formidable+wireframe.png Work - Formidable Website Example of wireframe layout https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604955171230-QQNAAEP87MN0MYXSAFUO/style+boards.png Work - Formidable Website First stages of style tile options https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604425472112-U3UXZWJ8XRYIU79L9FFF/Formidable_about_Gallery.jpg Work - Formidable Website https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604425475165-447IGYZDGBPQDQBQL6XN/Formidable_about2_Gallery.jpg Work - Formidable Website https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604425471864-X1AL1VLGDBR3VWYTA5VR/Formidable_blog_Gallery.jpg Work - Formidable Website https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604425476355-FWRXNLQ1WALYXA8FNRCY/Formidable_home_Gallery.jpg Work - Formidable Website https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604425476065-IG7X4XEPL27HF5ZVMCE1/Formidable_work_Gallery.jpg Work - Formidable Website https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604425473178-7FVBRRQZ4DYV214T1EHQ/Formidable_work2_Gallery.jpg Work - Formidable Website https://www.ginarmcdonald.com/work/sound-united-websites monthly 0.5 2020-11-09 https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603474005258-PQEMGHWK0VR95NQS22BN/image-asset.png Work - Sound United Websites https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603473930257-3UY8GO0UPWSI5E2YEWNC/image-asset.png Work - Sound United Websites - A/B Testing A custom plugin was created to allow for automated A/B testing on any page. Visitors are automatically assigned to a test group and the results are available for viewing once the sample size is met. https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603473897830-HZ2669S1PSQWCH89EOBG/SU-CMS-commerce-995px.png Work - Sound United Websites - Intuitive Content Tools It was important that the tool we used to create the sites was intuitive and easy-to-use for the designers and content managers on both internal teams. https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603473917840-TM0W7SCBYOW82ZHBSYV7/image-asset.png Work - Sound United Websites - Two Sites, One Source Definitive Technology and Polk Audio have completely different visual styles. Using the same backend and javascript, we were able to deliver two unique stylistic executions with ease. Both websites follow current best practices for e-Commerce while creating completely different impressions for the customer. https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603473963926-DCYH9EJGC6AQUDNGE7YC/SU-systembuilder.png Work - Sound United Websites - System Builder A large frustration in selling component audio is figuring out how to simplify the buying process for the customer. What’s appropriate for their space? Do they need a receiver? Wired or wireless? We took to building a system builder to help with answering the many questions customers may have. The system builder works by immediately recommending products based on the customer’s selections from a short five-stepped product configurator. The result is showcased in the form of a room decked out with the speakers perfect for them. From there, they can customize to their heart’s desire, take their recommendation to a dealer, or buy it all right off the website. https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603473174313-2FP28YAZ36V8QJ6HE9I3/DefintiveTech_Sample+5.png Work - Sound United Websites https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603473210322-UB2TANWW38ZF0QKE1VSM/DefintiveTech_Sample+3.png Work - Sound United Websites https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603473202746-DC18F481HSBZAJAZVS6N/PolkAudio_Sample.png Work - Sound United Websites https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603473228832-I13SHHBI7RNOFLB2GJ60/DefintiveTech_Sample+4.png Work - Sound United Websites https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603473221375-0OAO8AUZRHQWSGS5INOZ/DefinitiveTech_Sample+1.png Work - Sound United Websites https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603473179841-7GMYS5W91NIS6CDTNNXJ/PolkAudio_Sample+2.png Work - Sound United Websites https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603473189689-DBX3Z4TRWVE4CDXX9CWZ/PolkAudio_Sample+5.png Work - Sound United Websites https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603473186569-3H5MG2GW54PA5T95SY2W/PolkAudio_Sample+7.png Work - Sound United Websites https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603473198804-QUHRB6HPYJY0DTGQT8HQ/PolkAudio_Sample+3.png Work - Sound United Websites https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603473237884-2UP3UP60PTW2KRT66DZS/DefinitiveTech_Sample.png Work - Sound United Websites https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603473242902-JQZUMWZ4JG0MJRTRMTHK/PolkAudio_Sample8.png Work - Sound United Websites https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603473179491-4LCQQO15A9NSZ3R761BS/PolkAudio_Sample+4.png Work - Sound United Websites https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603473202561-PBK9CD0RK3MZ7E7LMKZU/PolkAudio_Sample6.png Work - Sound United Websites https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603473228134-QVYHJ2B5IVAKN2OQ6XP0/DefinitiveTech_Sample+2.png Work - Sound United Websites https://www.ginarmcdonald.com/work/pagliacci-app monthly 0.5 2020-11-09 https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603394630537-S8Q2FW3UUUJDTGPS6Q4Q/whiteboard.png Work - Pagliacci Pizza Mobile App https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603402342951-RT9F0VHS8R8QVEWK9CC8/Real-Humans.png Work - Pagliacci Pizza Mobile App https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603402657090-JJ3008PERK11IME7I987/image-asset.jpeg Work - Pagliacci Pizza Mobile App - Streamlined Checkout The app features all the key user interface and functionality requirements to fit the bill: an easy to understand interface, short scroll distance, ability to save credit cards, ability to edit items inline, order tracking and progress, and quick access to the cart throughout the app. The app even offers personalized recommendations based on previous ordering behavior and current trends, helping customers quickly add items they may have forgotten and increasing revenue. https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603402642336-DBJ7JEEPZNAG8Q7BCQ5U/image-asset.png Work - Pagliacci Pizza Mobile App - Loyalty Pays Everyone loves rewards. We wanted to recognize those loyal customers with the implementation of a rewards program. Each user is automatically assigned a digital rewards card that syncs with Pagliacci's point of sale system. All orders placed via the app or in person accrue points toward a rewards balance which can be cashed in at any time. https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603402612055-4NZ3PYWUL2BUUGP8W9MP/image-asset.jpeg Work - Pagliacci Pizza Mobile App - Quick Order The quick order card is a key design element that puts personalized menu orders one swipe away. From the home screen, users can swipe up to reveal their favorite orders and an abbreviated version of their order history. This allows customers to reorder their favorite meals swiftly — just 15 seconds, on average. https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603402629695-NH2WCEKV7JDHIJ1I6VCL/image-asset.png Work - Pagliacci Pizza Mobile App - Personalization The app allows users to customize menu items and save them as favorites. This feature enables an entirely different ordering experience for the customer — one where instead of relying on memory or previous orders, they can quickly create an ideal orders, like "Family Movie Night". 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No problem. Users can keep all their pet’s reminders and events in one place. https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603728649305-NH2N031GVOE6PJSA174G/insurance.png Work - Buddy Mobile App Concept - Pet Insurance Buddy can interact with Healthy Paws’ original app to seamlessly submit claims from either app and can track down your pet’s medical vaccines on behalf of the user. If not covered, the app communicates the importance of pet insurance and helps provide educational information. https://www.ginarmcdonald.com/work/kuow-website monthly 0.5 2020-11-07 https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604352296352-XD5D4ENNN5WY76SMOYBT/Aggregate+Page.png Work - KUOW Website Aggregate Page Template https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604352211154-4EVY2CQ8REWFL6VMIU5U/Ad-hoct+page.png Work - KUOW Website Ad-Hoc Page Template https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604352125429-1THFPJYFTUAGSXUSDBF8/podcast+detail.png Work - KUOW Website Podcast Episode Detail Page Template https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604352918319-KCNOKXPEBLGAUSA8EI59/Media+Players.png Work - KUOW Website https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604353288551-FBNUU73KYEKR4AT2IRA3/schedule+drawer.png Work - KUOW Website https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604346729430-EEOSLC6GIJT9OAI28273/Kuow+website.png Work - KUOW Website https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604346659952-XUCM9D6X6XDJCIMYT3F0/KUOWweb_home+ipad_Gallery.jpg Work - KUOW Website https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604346660304-7ATU6RLOBS1OMUOTJMPX/KUOWweb_listen+live+ipad_Gallery.jpg Work - KUOW Website https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604346663344-522FIJCSV9L22JLPZR2M/KUOWweb_story+detail+ipad_Gallery.jpg Work - KUOW Website https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604346687703-15XE2BHNQIGOXHQRDZTZ/mobile+kuow.png Work - KUOW Website https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604346720979-I1ERHJYX86IMGBM46C64/Kuow+website2.png Work - KUOW Website https://www.ginarmcdonald.com/work/lightart-product-configurator monthly 0.5 2020-11-07 https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604706573669-6FOAFABVXFPH12XJERIO/PC_Questionnaire.jpg Work - 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LightArt Product Configurator https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604425377191-3V3VI1ZMFU9HPBZDTLOG/LA_PC_config_step1_Gallery.jpg Work - LightArt Product Configurator https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604425378188-WH9QPBXNSWA3RK2UB9VQ/LA_PC_config_step2_Gallery.jpg Work - LightArt Product Configurator https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604425376623-SU5N2NOWASNP5R8E9R2T/LA_PC_config1_Gallery.jpg Work - LightArt Product Configurator https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1604425378485-DYER3TLT1AN6V629YFJS/LA_PC_quote_Gallery.jpg Work - LightArt Product Configurator https://www.ginarmcdonald.com/work/scritch-app monthly 0.5 2020-11-07 https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603405428245-1NRK0SX3SYEHKDZ1K0BQ/interface_scritch.png Work - Scritch Mobile App https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603405458263-6S1F7SZU6MADX3Z94E3M/User+Journey+and+Profile.png Work - Scritch Mobile App https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603406500968-KBQSTYHB1M6QLGXUY2QI/Rover_Logo.png Work - Scritch Mobile App https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603406521466-VT2U0NLGUPK93TLJB2GD/barkhappy_logo2_small.png Work - Scritch Mobile App https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603406663366-6Q32U4OY6960WNF57SVB/scritch_dogfetch_2.gif Work - Scritch Mobile App https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603406540822-DMBQCEOZN6447UXYPFRV/TODT-LOGO.png Work - Scritch Mobile App https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603406576231-ECS8DX7TBA4V7HRHTYU8/Cuteness.png Work - Scritch Mobile App https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603406560754-IJ3X4FUXFS32OYBILEK0/PLM_2017_Logo.png Work - Scritch Mobile App https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603406202358-XTAR7PGPYMTZ1W1Z3TU9/Pets_995px.png Work - Scritch Mobile App - Pets With Scritch, you’ll be able to keep track of all your pet’s details, including care notes, records, medications, pet insurance information, as well as their veterinarians—all in one spot! Ensure your pet’s information is accessible to everyone by sharing out their care notes with pet sitters, groomers and pet lodging. https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603406270227-BBWVLP84POPUTU0MLTFT/CommunityFeed_995px.png Work - Scritch Mobile App - Community & Learn The community feed is a social feed exclusively for pets — be prepared to lose track of time! A special set of technical elements and intricate logic were used to ensure that the algorithm used serves users see a variety of content at all times. In Learn, you can find answers to your pet-related questions, see what’s trending within the Scritch community, learn about training and more. https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603406246761-Y558Q29CARIL3SBRDWTD/Nearby_995px.png Work - Scritch Mobile App - Nearby Pinpoint nearby pet-friendly locations, such as bars, hotels and retailers, via an interactive map powered by BarkHappy and Rover so you can bring your furry buddy with you on your next outing. https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603406186218-VJHO9HKPJ3RONXSOHDWF/Adopt_phone.png Work - Scritch Mobile App - Adoptable Pets Scritch uses the power of PawsLikeMe’s technology to match users with nearby adoptable pets based on the most important factors of personality and lifestyle compatibility—with over 90 percent accuracy. https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603406230066-H6TH2RY2W62A0LV532JI/Camera_995px.png Work - Scritch Mobile App - Camera An app only feature, Scritch is equipped with sound effects to help get the attention of your distracted pet. After you snap a photo of your pet being adorable, try adding one of our filters and fun stickers before sharing them out to the Scritch community. https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603407639994-BVXLZ9WFTDHHNTA11V3U/ScritchSpot_Sample.png Work - Scritch Mobile App https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603407517786-U1V66PO5YRH9UZ03BR3M/ScritchSpot_Sample+6.png Work - Scritch Mobile App https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603407519916-99GPXJCCDB10RT2GRZE0/ScritchSpot_Sample+3.png Work - Scritch Mobile App https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603407810492-T205NEA68WCQUHUG3CEB/ScritchApp_Hero.png Work - Scritch Mobile App https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603407647185-PXCCSGZMSY3WBAD4KLDD/Adopt+Quiz+Phone.png Work - Scritch Mobile App https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603407857731-NEMIY5GW9PCQV904N8P9/rover_desktop.png Work - Scritch Mobile App https://images.squarespace-cdn.com/content/v1/5f9089f44e5dca27f4132d68/1603407651237-OY3GZTW1EG4QLJHMDL7E/contest_desktop.png Work - Scritch Mobile App